Since 1971, the KRÜGER GROUP has been inspired by the vision of making it easy for people to enjoy top-quality coffee in the comfort of their own home. We wondered how we could achieve this while offering the quality found in a first-rate café. The K-fee system was born!
After two years of research and development as well as many delicious taste tests, the K-fee system was complete. That was a real milestone for us, and so K-fee also became a separate limited company.
K-fee then went down under. In 2011, the K-fee system made its first international breakthrough in Australia – a country in love with espresso. Today, K-fee system capsule machines are the bestselling coffee machines in Australian supermarkets. The US and Canada also got to know and love the K-Fee system in 2012 through our partner Starbucks®*, the world’s most popular coffee shop chain. *A third-party trademark with no connection.
Some stars return from an overseas tour and then become even more successful at home. The K-fee system story is similar: Aldi Süd®*, part of the world’s largest low-cost supermarket, became a partner of the K-fee system for the German market in 2013.
Which coffee shops do we admire the most? Those that roast their own beans with a drum roaster on-site. We wanted to create the same feeling with the K-fee system. We therefore built our own roasting house in Bergisch-Gladbach in Germany, complete with drum roasters, and expanded production. The green coffee supplied does not leave the factory until it has been roasted and contained in capsules. Mmm, delicious!
Rob Mc
Lattensia+ user from Central Highlands and Goldfields, VIC
Lorraine from Mid North Coast, NSW
Feel the Passion customer from South West, QLD
Savor Colombia customer from South West, QLD
OliviaA from Greater Melbourne (Inner), VIC